CDK Global demonstrates profit potential of the connected car

7 April 2015

"With the rollout of connected car technologies gathering pace, franchised dealers need to prepare for a big a shift if they are to profit from the ‘connected age’," said  Mike Norridge, Senior Aftersales Product Manager at CDK Global.

Mike will set out how dealers can adapt their procedures to take full advantage of the connected car in "Connected Car - How OEM initiatives are supporting Service Retention, " a workshop session running as part of the AM Aftersales Conference 2015.

It is already clear that cars equipped with advanced telematics are beginning to shape the aftersales landscape. The connected car could be game changer, but there are pitfalls for the unprepared:

"A car that is fully communicative with its external environment, mobile devices and local businesses means greater opportunity for interaction between dealer and customer," Mike explains.

“A car could conceivably book itself in for a service, but if dealers are not able to receive, store, process and act on this new level of communication, profits and customers will effectively be handed to their competitors.”


In the workshop, Mike will cover:

How the connected car is beginning to shape the aftersales landscape

A practical example of how telematics can drive service retention

The role of the DMS in an integrated solution


CDK is the UK’s market-leading automotive business management firm. The company provides its core Autoline DMS solution to more than half of all UK franchised dealerships, including a leading share of the UK’s biggest dealer groups. The company started its life within ADP Dealer Services which integrated the Kerridge business and now operates as a standalone company serving more than 26,000 dealer sites around the world.

The AM Aftersales Conference 2015 is taking place on Thursday April 16 at the Crowne Plaza Heythrop Park in Oxfordshire.

Tickets are available to dealers and manufacturers, with a limited number of supplier tickets on sale. To book, please contact Emma-Louise Kinnaird on 01733 395133, email or visit the booking pages here.